Strategic Entrepreneurship (4th Edition)

Type

Book

Authors

Philip A. Wickham

ISBN 10

027370642X

ISBN 13

9780273706427

Tags

Entrepreneurship, Economics

Description

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students’ learning and lecturers’ course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research. - from Amzon

Number of Copies