Marketing: A Case Study Approach (Accounting Textbooks)
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Type
Book
Authors
ISBN 10
1858053056
ISBN 13
9781858053059
Category
Marketing (E-3-4)
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Publication Year
1997
Publisher
Pages
355
Tags
Description
Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects. This revised edition contains three new and longer cases in the appendix, to supplement the shorter individual cases in each chapter, longer consolidation case studies, and self-test and examination questions. - from Amzon
Number of Copies
5
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 427 | 1 | Yes | |||
Main | 428 | 2 | Yes | |||
Main | 1500 | 3 | Yes | |||
Main | 1557 | 4 | Yes | |||
Main | 1558 | 5 | Yes |