Marketing Management: A Strategic Approach (Irvin Series in Marketing)

Type

Book

Authors

Harper W. Boyd

Orville C. Walker

ISBN 10

0256084009

ISBN 13

9780256084009

Tags

Marketing, Education & Reference, Government & Business

Description

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software. - from Amzon

Number of Copies