Consumer Behaviour: A European Outlook
Type
Book
Authors
ISBN 10
027370401X
ISBN 13
9780273704010
Category
Organisational Behavior(F-1-2-3)
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Publication Year
2008
Publisher
Pages
494
Description
This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. - from Amzon
Number of Copies
1
