Consumer Behaviour: Behavioural Aspects of Marketing (Cim Student Series)

Type

Book

Authors

Chris Rice

ISBN 10

0750605499

ISBN 13

9780750605496

Tags

Management & Leadership, Research, Social Sciences, Marketing

Description

This book covers the syllabus for the CIM Behavioural Aspects of Marketing Certificate paper. Each chapter consists of learning objectives, definitions, the theoretical background, exercises, issues to consider, current examples, implications for marketing and recent examination questions. The text is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organizations. - from Amzon

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