Services Marketing (People, Technology, Strategy)
Type
Book
Authors
ISBN 10
8177584502
ISBN 13
9788177584509
Category
Marketing (E-3-4)
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Publication Year
2017
Publisher
Description
The fundamentals of services marketing presented in a strategic marketing framework. organized around a strategic marketing framework services marketing guides readers into the consumer and competitive environments in services marketing. the marketing framework has been restructured for this edition to reflect what is happening in services marketing today. - from Amzon
Number of Copies
1