Basic Marketing: European Edition: A Global Managerial Approach

Type

Book

Authors

E. Jerome McCarthy

ISBN 10

0256204020

ISBN 13

9780256204025

Tags

Management, Global

Description

"Basic Marketing, European Edition" is intended as a first book in marketing, offering a comprehensive introduction to the fundamental principles of the subject. This adaptation builds on the highly successful US edition, offering a unique European perspective on marketing thought. Structured around the classic "4Ps" organization, the book offers students clear explanations, helpful frameworks and "how-to-do-it" techniques, with up-to-date examples to illustrate the concepts described. - from Amzon

Number of Copies