Advertising (Frameworks)

Type

Book

Authors

FRANK JEFKINS

ISBN 10

0273634356

ISBN 13

9780273634355

Tags

Advertising, Marketing, Humor & Entertainment

Description

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world. - from Amzon

Number of Copies