Principles of Marketing

Type

Book

Authors

Frances Brassington

Stephen Pettitt

ISBN 10

0273644440

ISBN 13

9780273644446

Tags

Marketing

Description

The is the third edition of this well respected and widely adopted Principles of Marketing. It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands. - from Amzon

Number of Copies