Foundations of Marketing

Type

Book

Authors

John Fahy

David Jobber

Tags

Marketing, Sales & Selling

Description

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end-of-chapter case studies highlighting the real world application of marketing concepts, this fully updated Fifth Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. - from Amzon

Number of Copies