Marketing: An Introduction

Type

Book

Authors

Philip Kotler

Gary Armstrong

ISBN 10

0135545935

ISBN 13

9780135545935

Tags

Management & Leadership, Advertising, Marketing

Description

How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler - from Amzon

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