Marketing Research Essentials

Type

Book

Authors

Carl D. McDaniel

Roger H. Gates

Richard W. Woodman

Carl, Jr McDaniel

ISBN 10

0538876697

ISBN 13

9780538876698

Tags

Management & Leadership, Research, Marketing

Description

MARKETING RESEARCH ESSENTIALS 2e is an updated version of McDaniel & Gates' successful CONTEMPORARY MARKETING RESEARCH 3e, featuring succinct coverage of marketing research with a managerial orientation. Essentials condenses core material into 15 chapters, allowing for easy integration of outside research projects. New features for the second edition include updated international features, as well as the application of new technologies. Use of the Internee in conducting marketing research will be highlighted throughout the text with a full chapter devoted to this contemporary issue. This book is a handy guide to marketing research that no marketing professional should be without. - from Amzon

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