International Business: A Strategic Management Approach (2nd Edition)

Type
Book
ISBN 10
0273638971 
ISBN 13
9780273638971 
Category
Managing a Successful Business Project (H-7)  [ Browse Items ]
Publication Year
2000 
Publisher
Pages
637 
Description
(Pearson Education) A business text emphasizing economic and multinational approaches and strategic management, revised to be completely up-to-date. Includes coverage of international business strategy in action and key points and terms, featuring real cases and European examples. Previous edition published by McGraw-Hill in 1995. Softcover. - from Amzon 
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