Business: An Integrative Framework (McGraw-Hill International Editions Series)
Type
Book
Authors
ISBN 10
0071179496
ISBN 13
9780071179492
Category
Managing a Successful Business Project (H-7)
[ Browse Items ]
Publication Year
2000
Publisher
Pages
587
Tags
Description
This second edition of Fry's "Introduction to Business: An Integrated Framework" builds on its previous success. The text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world, and brings functions and processes together. - from Amzon
Number of Copies
2
