International and Cross-Cultural Management Research (SAGE series in Management Research)

Type

Book

Authors

Jean-Claude Usunier

ISBN 10

0761952810

ISBN 13

9780761952817

Tags

International, Management, Management Science, Education & Reference, Business, Research, International Business, Reference

Description

Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a - from Amzon

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