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Type
Book
Authors
ISBN 10
1857882075
ISBN 13
9781857882070
Category
Marketing Planning (F-7)
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Publication Year
1999
Publisher
Pages
258
Tags
Description
Drawing on the work of Lotus and the IT innovators in industries such as insurance and aerospace, this text explores the more profound implications of the IT revolution, including: why the Web is the most over-hyped but undervalued business tool; why business leaders must become fluent in the language of IT now or lose everything; how IT takes "knowledge management" to its full potential; and how the adoption of new technologies is changing the roles and responsibilities of educators, researchers and policymakers. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 1812 | 1 | Yes |