Product Strategy for High Technology Companies
Type
Book
Authors
Category
Information Communication Technology (J-2-3-4-5-6-7-8-10)
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Publication Year
2000
Publisher
Pages
400
Tags
Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age. - from Amzon
Number of Copies
1
