Strategy and the Business Landscape
Type
Book
Authors
ISBN 13
9781542852920
Category
BA Honors Business Management (Top Up) G-5
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Publication Year
2017
Pages
192
Tags
Description
4th Edition: An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise.This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting. - from Amzon
Number of Copies
9