Business Research Methods

Type
Book
Authors
ISBN 13
9781408007792 
Category
Business Research Methods (F-9)  [ Browse Items ]
Publication Year
2011 
Publisher
Pages
528 
Description
In this complete introduction to research methods and methodologies for today?s undergraduate business student, Christina Quinlan takes a unique ?real-world? approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina?s empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations. - from Amzon 
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