Marketing Strategy and Management

Type

Book

Authors

M. Baker

ISBN 10

1137025824

ISBN 13

9781137025821

Tags

Pricing, Systems & Planning, Global, Research, Strategic Planning, Marketing

Description

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations. - from Amzon

Number of Copies