CIM Coursebook 99/00: Integrated Marketing Communications, Fifth Edition (Cim Workbook Series)
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Type
Book
Authors
ISBN 10
0750643617
ISBN 13
9780750643610
Category
Marketing (E-3-4)
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Publication Year
1999
Publisher
Pages
304
Description
Integrated Marketing Communications is specifically developed and written for students studying for the Integrated Marketing Communications module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.The book includes uniquely valuable material for the serious CIM student including · Recent examination papers· Glossary of key terms· Highly interactive text with questions, activities and highlighted key points· The ONLY workbooks to include the CIM senior examiners own specimen answers and examination reports Officially endorsed by the CIM Approved by the CIM Chief Examiner Endorsed by the CIM Senior Examiner for the Integrated Marketing Communication module, Chris Fill - from Amzon
Number of Copies
2
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 43 | 1 | Yes | |||
Main | 818 | 2 | Yes |