Strategies for Implementing Integrated Marketing Communications
Type
Book
Authors
ISBN 10
0844235830
ISBN 13
9780844235837
Category
Marketing Essentials (E-1-2)
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Publication Year
1997
Publisher
Pages
256
Description
Here's the book that outlines approaches for developing the most effective IMC strategies and tailoring the tactics needed for effective implementation. It includes case studies and plenty of examples with practical guidance. - from Amzon
Number of Copies
1
