Critical Thinking In Consumer Behavior: Cases and Experiential Exercises

Type

Book

Authors

Judy F. Graham

ISBN 10

0131133225

ISBN 13

9780131133228

Tags

Economics, Consumer Behavior, Research, Marketing

Description

Designed to be used alone or packaged WITH ANY core texts in consumer behavior. (Price in package, $10.) This unique casebook applies consumer behavior theory to practice via 21 cases and activities. To package with Solomon's Consumer Behavior text use ISBN 0131850563 or to package with Schiffman and Kanuk's Consumer Behavior text use ISBN 0131172239. For other package ISBNs-contact your Prentice Hall representative. - from Amzon

Number of Copies