Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences (Advances in Hospitality and Tourism)
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Type
Book
Authors
ISBN 10
1771883782
ISBN 13
9781771883788
Category
Marketing in Hospitality (A-9)
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Publication Year
2017
Publisher
Pages
378
Tags
Description
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe. - from Amzon
Number of Copies
3
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 3177 | 1 | Yes | |||
Main | 3216 | 2 | Yes | |||
Main | 3217 | 3 | Yes |