Cim Certificate - Paper 1: Marketing Environment: Study Text (2002) (CIM Study Text: Certificate)

Type

Book

Authors

BPP

ISBN 10

0751741256

ISBN 13

9780751741254

Tags

Marketing, Sales & Selling

Description

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. - from Amzon

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