Consumer Behaviour: A European Perspective
Type
Book
Authors
ISBN 10
027365182X
ISBN 13
9780273651826
Category
Organisational Behavior(F-1-2-3)
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Publication Year
2001
Publisher
Pages
630
Tags
Description
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. - from Amzon
Number of Copies
1
