Strategic Management: Awareness & Change
Type
Book
Authors
ISBN 10
1408018071
ISBN 13
9781408018071
Category
Hospitality Strategic Management (B-5-6)
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Publication Year
2010
Publisher
Pages
802
Description
The new edition of "Strategic management" by Thompson and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience. - from Amzon
Number of Copies
5
