Strategic Management: Concepts and Cases (11th Edition)

Type
Book
Authors
ISBN 10
0131869493 
ISBN 13
9780131869493 
Category
Hospitality Strategic Management (B-5-6)  [ Browse Items ]
Publication Year
2006 
Publisher
Pages
816 
Description
The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter–globalization, the natural environment, and e-commerce. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business. - from Amzon 
Number of Copies

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