The Business Environment: Themes and Issues in a Globalizing World
Type
Book
Authors
ISBN 10
0199661383
ISBN 13
9780199661381
Category
Business and Business Environment (F-4-6)
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Publication Year
2013
Publisher
Pages
477
Tags
Description
The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic 'PESTLE' structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment with an integrated global focus. - from Amzon
Number of Copies
3
