The Global Business Environment: Challenges and Responsibilities

Type
Book
Authors
ISBN 10
1137483741 
ISBN 13
9781137483744 
Category
Business and Business Environment (F-4-6)  [ Browse Items ]
Publication Year
2016 
Publisher
Pages
486 
Description
The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book’s application to business. Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement. Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments. - from Amzon 
Number of Copies

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