Hospitality Marketing
Type
Book
Authors
Category
Marketing in Hospitality (A-9)
[ Browse Items ]
Publication Year
2013
Publisher
Pages
449
Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. - from Amzon
Number of Copies
1
