Marketing: An Introduction

Type

Book

Authors

Gary Armstrong

ISBN 10

0273762605

ISBN 13

9780273762607

Tags

Advertising, English as a Second Language

Description

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves. - from Amzon

Number of Copies