Effective Marketing Communications: A Skills and Activity-Based Approach (Effective Management)
Type
Book
Authors
ISBN 10
0631191267
ISBN 13
9780631191261
Category
Marketing (E-3-4)
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Publication Year
1995
Publisher
Pages
249
Description
Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing. - from Amzon
Number of Copies
2
