Strategy and the Business Landscape (3rd Edition)

Type

Book

Authors

Pankaj E. Ghemawat

ISBN 10

0136015557

ISBN 13

9780136015550

Tags

Decision-Making & Problem Solving, Industrial, Management Science, Systems & Planning, Entrepreneurship, Strategic Planning, Business & Finance

Description

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope. MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices. - from Amzon

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