Consumers (McGraw-Hill Series in Marketing)
Type
Book
Authors
ISBN 10
007112294X
ISBN 13
9780071122948
Category
Organisational Behavior(F-1-2-3)
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Publication Year
2001
Publisher
Pages
761
Description
This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making. - from Amzon
Number of Copies
3
