International Business: Challenges in a Changing World
Type
Book
Authors
Category
Managing a Successful Business Project (H-7)
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Publication Year
2008
Publisher
Pages
680
Description
This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming. - from Amzon
Number of Copies
1
