International Marketing Strategy.
Type
Book
Authors
ISBN 10
1408044072
ISBN 13
9781408044070
Category
Marketing Essentials (E-1-2)
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Publication Year
2012
Publisher
Pages
480
Description
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma. - from Amzon
Number of Copies
2
