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Category:
Marketing (E-3-4)
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Page 2 of 7
Title
Authors/Editors
Publisher
Type
Copies
Service Management and Marketing: Managing the Service Profit Logic
Edition
:
4
Year
:
2016
ISBN
:
1118921445
ISBN 13
:
9781118921449
Christian Gronroos
Wiley
Books
6
CTH Marketing: Study Text
Year
:
2009
ISBN
:
0751777978
ISBN 13
:
9780751777970
BPP Learning Media
BPP Learning Media
Books
2
Marketing Across Cultures
Edition
:
2 Sub
Year
:
1996
ISBN
:
0132361752
ISBN 13
:
9780132361750
Jean-Claude Usunier
Prentice Hall
Books
1
Marketing Communications: Interactivity, Communities and Content (5th Edition)
Edition
:
5
Year
:
2010
ISBN
:
0273717227
ISBN 13
:
9780273717225
Chris Fill
Prentice Hall
Books
1
Principles of Marketing
Edition
:
2nd
Year
:
1980
ISBN
:
0137014171
ISBN 13
:
9780137014170
Jay Diamond
Gerald Pintel
Prentice Hall
Books
1
Marketing Management and Strategy (2nd Edition)
Edition
:
2 Sub
Year
:
1998
ISBN
:
0132622394
ISBN 13
:
9780132622394
Peter Doyle
Prentice Hall
Books
1
International Marketing: Analysis and Strategy (3rd Edition)
Edition
:
3
Year
:
1996
ISBN
:
0132724510
ISBN 13
:
9780132724517
Sak Onkvisit
John J. Shaw
Prentice Hall
Books
1
Integrated Advertising, Promotion and Marketing Communications, Global Edition
Edition
:
8th edition
Year
:
2017
ISBN
:
1292222697
ISBN 13
:
9781292222691
Clow & Baack
Pearson
Books
8
Global Marketing Management: International Edition
Edition
:
8th edition
Year
:
2013
ISBN
:
0273768689
ISBN 13
:
9780273768685
Warren J. Keegan
Pearson
Books
1
Principles of Marketing European Edition 7th edn
Edition
:
7
Year
:
2016
Philip Kotler
Gary Armstrong
Lloyd C. Harris
Nigel Piercy
Pearson
Books
1
1
2
3
4
5
6
7