Marketing Management and Strategy (2nd Edition)
Type
Book
Authors
ISBN 10
0132622394
ISBN 13
9780132622394
Category
Marketing (E-3-4)
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Publication Year
1998
Publisher
Pages
465
Description
A practical and innovative two colour guide to marketing decision-making and the development of a marketing strategy, which takes an interdisciplinary approach. The coverage is global, topical and focused to exclude abstract theorising. Instructor's Manual (0-13-262247-5). - from Amzon
Number of Copies
1
