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Category:
Marketing Essentials (E-1-2)
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Page 1 of 4
Title
Authors/Editors
Publisher
Type
Copies
Advertising Principles and Practice
Books
1
Principles of Marketing
Books
1
Global Marketing Management
Year
:
2013
ISBN
:
8131730913
ISBN 13
:
9788131730911
Naval K Bhargava Warren J Keegan
Books
1
Marketing Management
Books
1
An Introduction to Social Media Marketing
Edition
:
1
Year
:
2014
ISBN
:
0415856175
ISBN 13
:
9780415856171
Alan Charlesworth
Routledge
Books
3
Contemporary Issues in Marketing and Consumer Behaviour
Edition
:
1
Year
:
2009
Elizabeth Parsons
Pauline Maclaran
Routledge
Books
2
Strategies for Implementing Integrated Marketing Communications
Year
:
1997
ISBN
:
0844235830
ISBN 13
:
9780844235837
Larry Percy
McGraw-Hill Companies
Books
1
Essentials of Marketing
Edition
:
7
Year
:
2019
ISBN
:
1292244100
ISBN 13
:
9781292244105
Prof Jim Blythe
Dr Jane Martin
Pearson Education
Books
3
Marketing Plans: How to Prepare Them, How to Use Them
Edition
:
7
Year
:
2011
Malcolm McDonald
Hugh Wilson
Wiley
Books
2
Business Essentials -Marketing: Study Text
Year
:
2010
ISBN
:
0751768278
ISBN 13
:
9780751768275
BPP Learning Media
BPP Learning Media
Books
9
1
2
3
4