CIM Marketing Management in Practice 2004: Study Text

Type
Book
ISBN 10
0751715921 
ISBN 13
9780751715927 
Category
Marketing (E-3-4)  [ Browse Items ]
Publication Year
2004 
Description
Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BP liaises closely with examiners to ensure complete syllabus coverage. - from Amzon 
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