Retail Marketing Management
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Type
Book
Authors
ISBN 10
0273630199
ISBN 13
9780273630197
Category
Marketing Essentials (E-1-2)
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Publication Year
1999
Publisher
Pages
368
Tags
Description
Retail Marketing Management is a new text providing up-to-date coverage of key marketing applications to retail management. Retail management has been an area of much recent change and the book aims to reflect this. Full coverage is therefore given to new areas of interest including relationship marketing, loyalty schemes, branding, ethics, quality management and applications of IT. The book looks at both theory and practice, using examples from a number of different regions as well as the increasing Internationalisation of the retail sector. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 626 | 1 | Yes |