Strategic Entrepreneurship (3rd Edition)

Type

Book

Authors

Philip A. Wickham

ISBN 10

0273682261

ISBN 13

9780273682264

Tags

Systems & Planning, Entrepreneurship, Strategic Planning, Economics

Description

This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organization of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery. Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast in its teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasizes its distinction from the management of small business. - from Amzon

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