Marketing Strategy
Type
Book
Authors
ISBN 10
0077098420
ISBN 13
9780077098421
Category
Marketing (E-3-4)
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Publication Year
2002
Publisher
Pages
320
Description
This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students' learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice. - from Amzon
Number of Copies
3
