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Page 11 of 11

  Title Copies
Service Management and Marketing: Managing the Service Profit Logic 
Edition: 4 
Year: 2016 
ISBN: 1118921445 
ISBN 13: 9781118921449 
 6 
Strategic Marketing Management: Planning & Control, Analysis & Decision (The Butterworth-Heinemann Marketing Series) 
Edition: Workbook 
Year: 1995 
ISBN: 0750619902 
ISBN 13: 9780750619905 
 1 
Strategies for Implementing Integrated Marketing Communications 
Year: 1997 
ISBN: 0844235830 
ISBN 13: 9780844235837 
 1 
The Marketing Book, Third Edition: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing Series) 
Edition: 3 
Year: 1994 
ISBN: 0750620226 
ISBN 13: 9780750620222 
 1 
The McDonaldization Thesis: Explorations and Extensions (Studies in Rural Culture) 
Edition: 1 
Year: 1998 
ISBN: 0761955402 
ISBN 13: 9780761955405 
 1 
The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up (Financial Times Series) 
Edition: 4 
Year: 2013 
 1 
The Spread of Yield Management Practices 
Edition: 1 
Year: 2006 
 1 
Understanding & Designing Marketing Research 
Year: 1999 
ISBN: 1861524641 
ISBN 13: 9781861524645 
 4 
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