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Page 11 of 11

  Title Copies
Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences (Advances in Hospitality and Tourism) 
Edition: 1 
Year: 2017 
ISBN: 1771883782 
ISBN 13: 9781771883788 
 3 
PRINCIPLES AND PRACTICE OF MARKETING 
Edition: 7th Revised edition 
Year: 2012 
 7 
Foundations of Marketing 
Edition: 5 
Year: 2015 
 1 
The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up (Financial Times Series) 
Edition: 4 
Year: 2013 
 1 
Global Marketing: Foreign Entry, Local Marketing & Global Management (The Mcgraw-Hill/Irwin Series in Marketing) 
Edition: 3 
Year: 2002 
ISBN: 0071195637 
ISBN 13: 9780071195638 
 1 
Quality: Achieving Excellence ("The Sunday Times" Business Skills) 
Edition: 1st Ed. 
Year: 1992 
ISBN: 0712698639 
ISBN 13: 9780712698634 
 1 
Marketing Strategy and Management 
Edition: 5th ed. 2014 
Year: 2014 
ISBN: 1137025824 
ISBN 13: 9781137025821 
 5 
International Digital Marketing in China: Regional Characteristics and Global Challenges 
Edition: 1st ed. 2020 
Year: 2021 
ISBN: 3030381625 
ISBN 13: 9783030381622 
 2 
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