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Category:
Marketing Essentials (E-1-2)
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Page 2 of 4
Title
Authors/Editors
Publisher
Type
Copies
Integrated Marketing Communications
Edition
:
1st
Year
:
2001
ISBN
:
0273625136
ISBN 13
:
9780273625131
David Pickton
Amanda Broderick
David Picton
Financial Times Management
Books
2
An Introduction to Social Media Marketing
Edition
:
1
Year
:
2014
ISBN
:
0415856175
ISBN 13
:
9780415856171
Alan Charlesworth
Routledge
Books
3
Marketing: An Introduction
Edition
:
2nd
Year
:
2017
ISBN
:
0273762605
ISBN 13
:
9780273762607
Gary Armstrong
Financial Times Prentice Hall
Books
2
Contemporary Issues in Marketing and Consumer Behaviour
Edition
:
1
Year
:
2009
Elizabeth Parsons
Pauline Maclaran
Routledge
Books
2
PRINCIPLES AND PRACTICE OF MARKETING
Edition
:
7th Revised edition
Year
:
2012
JOBBER
McGraw-Hill Higher Education
Books
7
Marketing Management
Books
1
Global Marketing: Foreign Entry, Local Marketing & Global Management (The Mcgraw-Hill/Irwin Series in Marketing)
Edition
:
3
Year
:
2002
ISBN
:
0071195637
ISBN 13
:
9780071195638
Johny K. Johansson
Mcgraw-Hill (Tx)
Books
1
Essentials of Marketing Research 3rd Edition, International Edition
Edition
:
3rd
Year
:
2017
ISBN
:
8131502813
ISBN 13
:
9788131502815
Zikmund
Cengage India
Books
1
Advertising Principles and Practice
Books
1
Business Essentials -Marketing: Study Text
Year
:
2010
ISBN
:
0751768278
ISBN 13
:
9780751768275
BPP Learning Media
BPP Learning Media
Books
9
1
2
3
4