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Category:
Marketing Essentials (E-1-2)
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Page 2 of 4
Title
Authors/Editors
Publisher
Type
Copies
Strategies for Implementing Integrated Marketing Communications
Year
:
1997
ISBN
:
0844235830
ISBN 13
:
9780844235837
Larry Percy
McGraw-Hill Companies
Books
1
Advertising and Promotion
Edition
:
Fourth
Year
:
2018
ISBN
:
1473997992
ISBN 13
:
9781473997998
Chris Hackley
Rungpaka Amy Hackley
SAGE Publications Ltd
Books
1
Advertising and Promotion: An Integrated Marketing Communications Perspective
Edition
:
9th Revised edition
Year
:
2011
ISBN
:
0071314407
ISBN 13
:
9780071314404
George E. Belch
Irwin/McGraw-Hill
Books
1
Retail Marketing Management
Year
:
1999
ISBN
:
0273630199
ISBN 13
:
9780273630197
David Gilbert
Financial Times Management
Books
1
Principles of Marketing
Edition
:
12th
Year
:
2017
ISBN
:
0136132375
ISBN 13
:
9780136132370
Kotler/Armstrong
Pearson Education Internationa
Books
1
Basic Marketing: European Edition: A Global Managerial Approach
Edition
:
13th
Year
:
2000
ISBN
:
0256204020
ISBN 13
:
9780256204025
E. Jerome McCarthy
Irwin Professional Publishing
Books
1
The Marketing Book, Third Edition: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing Series)
Edition
:
3
Year
:
1994
ISBN
:
0750620226
ISBN 13
:
9780750620222
Butterworth-Heinemann
Books
1
Advertising (Frameworks)
Edition
:
4
Year
:
1999
ISBN
:
0273634356
ISBN 13
:
9780273634355
FRANK JEFKINS
Financial Times Management
Books
1
Global Marketing: A decision-oriented approach (5th Edition) (Financial Times (Prentice Hall))
Edition
:
5
Year
:
2010
ISBN
:
0273726226
ISBN 13
:
9780273726227
Svend Hollensen
Prentice Hall
Books
1
International Marketing and Export Management (4th Edition)
Edition
:
4
Year
:
2001
ISBN
:
0273655213
ISBN 13
:
9780273655213
Gerald Albaum
Jesper Strandskov
Edwin Duerr
Prentice Hall
Books
1
1
2
3
4