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Category:
Marketing Essentials (E-1-2)
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Page 4 of 4
Title
Authors/Editors
Publisher
Type
Copies
Retail Marketing Management
Year
:
1999
ISBN
:
0273630199
ISBN 13
:
9780273630197
David Gilbert
Financial Times Management
Books
1
Strategies for Implementing Integrated Marketing Communications
Year
:
1997
ISBN
:
0844235830
ISBN 13
:
9780844235837
Larry Percy
McGraw-Hill Companies
Books
1
The Marketing Book, Third Edition: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing Series)
Edition
:
3
Year
:
1994
ISBN
:
0750620226
ISBN 13
:
9780750620222
Butterworth-Heinemann
Books
1
1
2
3
4