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  Title Copies
The Essence of International Marketing (The Essence of Management) 
Year: 1994 
ISBN: 0132848031 
ISBN 13: 9780132848039 
Marketing: An Introduction 
Edition: 2nd 
Year: 2017 
ISBN: 0273762605 
ISBN 13: 9780273762607 
Principles of Marketing: European Edition 
Edition: 6 
Year: 2013 
ISBN: 0273742973 
ISBN 13: 9780273742975 
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) 
Edition: 2 
Year: 2012 
The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. 
Year: 2012 
ISBN: 1844819841 
ISBN 13: 9781844819843 
PRINCIPLES OF MARKETING: EUROPEAN EDITION 
Edition: European Ed 
Year: 1996 
ISBN: 0131659030 
ISBN 13: 9780131659032 
E-Marketing Strategy 
Year: 2000 
ISBN: 007709753X 
ISBN 13: 9780077097530 
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